Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday.
He explained that the trend has grown because Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work.
Cosplaying Kris Jenner is like a Gen Z funny way to manifest success, he added.
On her part, Jenner joined in the trend by commenting on Wang's video, playfully acknowledging users' efforts with her iconic line, you're ALL doing amazing, sweetie!!!! from an episode of Keeping Up With the Kardashians.
Reports indicate that around 99,000 posts using Jenner's image have been made on RedNote, with the trend also noted on Douyin, China's version of TikTok.
While the trend hasn't yet gained traction in western social media, it highlights the cultural crossover of popular figures and the ways they are reinterpreted in different contexts.
