Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
Recent reports indicated that around 99,000 posts using images of Jenner have appeared on RedNote, garnering over 52.9 million views.
The trend has been characterized as a humorous way for Gen Z users to manifest success, with TikTok creator Marcelo Wang noting that Jenner's reputation as a dedicated businesswoman has made her a figure of respect among the Chinese audience.
In a playful nod to the trend, Jenner commented on a video by Wang, affirming the ongoing cultural crossover and the power of social media to create viral phenomena.
