Reviving Kashmir: Tourism Slowly Returns Post-Tragedy

Two months after a deadly attack in Kashmir, tourist activity is cautiously rebounding as families from various regions, undeterred by recent events, return to embrace the valley's attractions. Local leaders express hope for recovery in the tourism sector, which is pivotal for the region's economy.

Two months after a devastating attack in Indian-administered Kashmir sent shockwaves throughout the region, the scenic valley is cautiously witnessing a revival in tourism. The recent tragedy, which claimed 26 lives near the popular Pahalgam town, had initially struck fear into the hearts of prospective visitors, but now some are beginning to return.

Families like Shabana Awwal’s, who journeyed from Rajasthan, are undeterred. With her extended family in tow, they are seen enjoying water biking on the iconic Dal Lake. Shabana, a regular visitor, recalled that their trip had been planned prior to the attack, as summer heat in Rajasthan pushed them to escape to cooler Kashmir.

Tourism holds a crucial role in Jammu and Kashmir's economy, and the April incident forced authorities to shut down many tourist spots. Chief Minister Omar Abdullah remarked on the immediate repercussions, noting a mass exodus of tourists and significant cancellations. The lingering effects have cast long shadows over the tourism season, leading to a "disaster," as he shared.

Kashmir remains a complex geopolitical hotspot, contested by both India and Pakistan for decades. Despite the tumultuous history, recent visitors like the Awwals remain optimistic, feeling safe enough to proceed with their plans. They attribute a part of safety concerns to media portrayals rather than personal experiences.

As fresh arrivals of tourists, including a group of Polish visitors, are observed, local businesses respond positively. Hoteliers, shikara operators, and tour guides, who rely on the inflow for their livelihoods, express cautious hope, as the president of the shikara owners’ association bemoans the adverse effects of the tragedy while emphasizing tourism's significance.

Ravi Gosain, president of the Indian Association of Tour Operators, confirmed that tourism was flourishing prior to the attack, with new infrastructure emerging. However, he admits that this peak season has been unfortunately lost, yet notes signs of recovery.

Adding to the region's optimism, a new train link to other parts of India enhances accessibility, with travelers eager to experience Kashmir's landscapes. For example, families like Delhi-based Ghanshyam Bharadwaj’s opted to visit Srinagar on a whim, showing that, despite concerns, many feel a strong sense of belonging to their homeland.

Local leaders, like Chief Minister Abdullah, remain hopeful that recent visitors will prolong their stay and boost the local economy, marking the start of a much-needed resurgence.