The iconic Eiffel Tower is set to undergo a leadership change after its CEO, Patrick Branco Ruivo, announced that he would step down by the end of the year. The decision follows a public backlash triggered when 100 members of the Bochasanwasi Akshar Purushottam Swaminarayan Sanstha (BAPS) asked the tower staff to curtail interactions with women during a holiday visit. According to an internal investigation by the tower’s management, the female employees were asked to vacate certain areas and allowed male staff to replace them, a move deemed “unacceptable” by the company.
The incident sparked a strike: employees shut the tower’s gates to protest the discriminatory order and politicians condemned the outcome. France’s National Assembly president, Yaël Braun‑Pivet, released a statement demanding that women should not be forced aside for foreign requests, while Paris mayor Emmanuel Gergory called the decision “absurd, unjust and unacceptable” and ordered a separate probe.
SETE, the company that operates the Eiffel Tower, said it will launch new gender‑equality initiatives while the leadership transition is planned. Chair Ariel Weil announced training programmes and a commitment to uphold inclusive standards across the monument’s services.
The BAPS group, which runs Hindu temples worldwide, has publicly apologized and reiterated its belief in mutual respect and service. Critics argue that the group’s separation of men and women—dating back to 18th‑century Hindu jurisprudence—contravenes modern equality norms.
For metaverse users, the incident presents an opportunity to explore how virtual representations of public sites integrate cultural sensitivities while preserving accessibility for all participants. In the upcoming virtual tour of the Eiffel Tower, audience members can experience the landmark’s panoramic views from multiple viewpoints, a feature that promises an inclusive experience for those who cannot visit in person.
