Beauty Influencer Valeria Marquez Killed in Shocking TikTok Live Stream Incident

The shocking death of beauty influencer Valeria Marquez during a TikTok live stream spotlights the pervasive issue of femicide in Mexico.

In a harrowing incident that has shocked fans and brought attention to ongoing gender violence in Mexico, Valeria Marquez, a 23-year-old beauty influencer, was shot dead while livestreaming on TikTok. The tragic event unfolded in her beauty salon located in Zapopan, a suburb of Guadalajara, where she had cultivated a substantial following of approximately 200,000 on TikTok and Instagram.

According to the Jalisco state prosecutor's office, a male assailant entered the establishment and opened fire on Marquez, with motives behind the act currently under investigation as a potential femicide. This heinous crime constitutes an act of gender-based violence, which is alarmingly prevalent in Mexico, where statistics show that daily, ten women or girls fall victim to murder at the hands of partners or family members.

Just moments before her life was cut short, Marquez was engaged with her audience while holding a stuffed animal and appearing cheerful at her salon. The heartbreaking livestream abruptly ended when another individual present at the scene picked up her smartphone, bringing the recording to a sudden halt. Local reports suggest the attacker deceived Marquez by pretending to deliver a gift.

Authorities responded promptly to the incident around 18:30 local time (12:30 GMT), confirming Marquez's death, although no suspects have yet been identified by the prosecutor's office. While Zapopan Mayor Juan José Frangie noted that Marquez had not reported any prior threats to authorities, he expressed his dismay, stating, "a femicide is the worst thing." The state prosecutor's office has engaged forensic experts to investigate the crime further as the online community mourns a beloved figure.