Meghan Markle Launches Curated Online Fashion Shop for Fans

The collection reflects her signature 'high-low' style and includes handpicked items from various brands.

In a move designed to connect more personally with her followers, Meghan Markle, the Duchess of Sussex, has launched an online shop featuring her favorite clothing, accessories, and jewelry. This digital platform, shared with her 2.6 million Instagram followers via the ShopMy link, showcases her unique "high-low" style, which combines high-end designer pieces with more accessible fashion.

The new shop not only offers a curated collection that Meghan describes as "the things I love," but it also allows her to earn a commission on some items sold through the links provided. As part of the ShopMy affiliate program, which targets "elite creators," Meghan can earn commissions ranging from 10% to 30% based on the brands and retailers featured on her site.

The 32-piece collection includes a variety of neutral staples crafted from natural fabrics, suitable for casual and formal occasions alike. Items such as the "perfect" white cotton tee, a striped boyfriend shirt, and a stylish black wool blazer are complemented by a full-length ivory evening dress. Notably, Meghan's previous fashion choices have often led to swift sellouts, with certain items disappearing within minutes of her wearing them.

The shop features products from both high-street brands and luxury labels, illustrating Meghan's aim to blend affordability with style. For example, shoppers can find a £99 Uniqlo trench coat alongside £595 brown leather sandals from Saint Laurent. The Duchess’s venture happens shortly after the success of her Netflix show, demonstrating her ongoing commitment to fashion, lifestyle, and product recommendations.

Previously, Meghan ran a lifestyle blog known as The Tig, where she shared a myriad of tips from beauty to travel advice. With the launch of her new online shop, she continues to engage her audience while venturing deeper into the world of fashion and lifestyle branding. The Duchess's endeavors highlight not just her style influence but also her ability to innovate within the lifestyle and fashion industry.