Temu Enhances Takedown Process for Pirated Greeting Cards

Thu Oct 23 2025 23:15:17 GMT+0300 (Eastern European Summer Time)

In a significant move to support the greeting card industry, Temu has agreed to expedite the removal of counterfeit designs from its platform. This follows oppressive losses reported by designers due to rampant knock-offs.

Temu has initiated a new takedown process for greeting card designs, aiming to protect intellectual property and support original designers. The changes come after pressure from the greeting card industry and aim to make the removal of counterfeit cards much quicker and more efficient, with an emphasis on utilizing AI technology.

Online shopping giant Temu has agreed to work with the greeting card industry to remove copied designs from its site more quickly. Card firms say hundreds of their copyrighted images have been used to create cheap rip-offs, costing them thousands of pounds in lost sales.

Designers told the BBC the process for getting the plagiarised listings removed has been like the fairground game 'whack-a-mole' with copied products re-appearing within days. Temu said protecting intellectual property was a top priority and that it was encouraging sellers to join the trial of a new takedown process specifically for the greetings card industry.

Amanda Mountain, co-founder of York-based Lola Design, discovered the catalogue of designs she had built up over a decade had nearly all been copied. She explained that fraudulent versions of their products have made online sellers £100,000 in sales, equivalent to about 13% of Lola Design's annual turnover.

After pressure from the Greeting Card Association (GCA), Temu has now put in place a bespoke takedown process for the industry which ensures stolen designs are removed more quickly and won't be able to be re-uploaded. This includes a new feature allowing designers to submit one link to remove multiple copied listings at once.

In a statement, Temu emphasized that it has invested heavily in protecting intellectual property and aims to strengthen trust with brands, sellers, and consumers. The greeting card industry welcomes these actions as a significant step in combating copycat sellers and protecting the integrity of original designs.