Adidas Fashion Designer Apologizes for Cultural Appropriation Controversy

In a statement, Chavarria expresses regret for appropriating Mexican Indigenous design without proper community involvement.

Willy Chavarria, a prominent American fashion designer, has issued a heartfelt apology following backlash regarding his recent collaboration with Adidas Originals on a shoe called the Oaxaca Slip-On. Criticism arose over claims of "cultural appropriation," as the design drew inspiration from traditional leather sandals, known as huaraches, crafted by Indigenous artisans in Mexico.

Among those voicing concerns was Mexico's President Claudia Sheinbaum, who highlighted the frequent exploitation of Indigenous products by large corporations. She stated, "Big companies often take products, ideas, and designs from Indigenous communities," asserting that they are exploring legal avenues to support those affected.

In response to the criticism, Chavarria expressed his deep remorse in a statement shared with the BBC, clarifying that his intention was to honor the rich cultural heritage of Oaxaca. He acknowledged that the footwear was developed without meaningful collaboration or credit to the Oaxacan community, which he deemed a significant oversight. "The name Oaxaca is not just a word - its living culture, its people, and its history," he affirmed.

Promotional imagery for the slip-on shoes has since been removed from both Adidas' and Chavarria's social media platforms. In his statement, Chavarria emphasized the need for respect and collaborative approaches that recognize the contributions of the Zapotec community in Villa Hidalgo Yalalag, asserting, "I know love is not just given - it is earned through action."

In communication with Mexican authorities, Adidas reportedly acknowledged the importance of cultural sensitivity and expressed a desire to engage in discussions aimed at "repairing the damage" inflicted upon Indigenous communities. The global sportswear brand reiterated its commitment to valuing the cultural contributions of Mexico's Indigenous peoples as they navigate this challenging situation.