In a landmark achievement for the K-Pop genre, 'Golden', a hit from the animated movie KPop Demon Hunters, has won the Grammy Award for Best Song for Visual Media. This makes it the first K-Pop song to earn this accolade, highlighting the increasing global reach and cultural impact of K-Pop music.
Performed by the fictional band Huntr/x, 'Golden' was recognized during the Grammy Awards ceremony held in Los Angeles, and is also nominated for Song of the Year. The film itself has garnered significant attention, boasting over 480 million views on Netflix, establishing it as the streaming platform's most-viewed movie of all time.
The success of ‘Golden’ comes at a time when K-Pop is gaining more recognition from major industry awards, as evidenced by artists like Blackpink’s Rosé also being in the running for multiple awards at the ceremony.
Other winners from the night included British stars Yungblud, The Cure, and FKA Twigs. Kendrick Lamar continued his Grammy dominance by taking home three awards, including Best Rap Song. As K-Pop continues to rise, the triumph of ‘Golden’ signals a vibrant future for the genre in the international music scene.
