As heatwaves strike, Europeans turn to prized Chinese air‑conditioner
Steven Scholtysek, 36, is no stranger to Europe’s summer scorching. He has lived through sweltering summers since childhood, but this year’s intense heat in Western Europe – the hottest June on record – saw temperatures in German cities rise above 40°C (104°F). A recent move to an attic flat only amplified his discomfort, as his living space quickly became untenable during the heatwave.
During that period he discovered Midea’s PortaSplit, a portable split air‑conditioner that complies with European safety regulations. The product has become the most sought‑after cooling appliance this summer, with units sold out in stores and finding resale listings at double or triple the original retail price of about €750.
Cooling measures
The PortaSplit’s lightweight outdoor unit can be placed outside a window, avoiding the need for external wall modifications that many historic European buildings prohibit. It has quickly become a community favourite, even inspiring a dedicated site, MideaFinder, to track inventory everywhere.
Reports show that Midea’s sales in France, Spain, Germany and the UK have risen more than 70 % year‑on‑year. TCL Technology highlights a 300 % jump in France alone, and Gree reports stronger demand this summer with many first‑time buyers calling the heatwave a turning point.
While helping residents cope with heat, air‑conditioners account for 7 % of global electricity consumption and weigh in at 2.7 % of worldwide CO₂ emissions. The WHO Europe office recommends a nuanced approach, recognising the short‑term benefits for vulnerable populations while staying mindful of environmental impact.
Shaking off a ‘Made in China’ stigma?
European users have expressed surprise at the high quality of the PortaSplit, noting that the product merges Midea’s German engineering research with Italian design aesthetics. This marks a larger shift in the perception of Chinese-made tech, from drones and electric vehicles to home appliances that meet local standards and expectations.
Scholtysek himself now owns Midea stock after his positive experience, and the company’s Europe general manager says they see “considerable long‑term growth potential” there, promising continued investment in tech that fits local needs.
Across Europe, the PortaSplit has become more than a cooling device; it represents an evolving relationship between consumers, climate change, and global trade, with Chinese goods moving beyond their traditional low‑cost reputation toward recognition as reliable, modern solutions.
