Good Good Golf, the popular content‑creational brand behind a 2.13 million‑subscriber YouTube channel, issued a public apology and removed a commercial they posted that shows a woman being pushed to the ground after reaching for a golf driver.
The advert was produced in partnership with golf‑wear maker Callaway and circulated across Good Good’s social media feeds. A scene in which co‑founder Garrett Clark presses professional golfer Alexis Miestowski to the floor, shouting, “Do not touch my new driver,” was criticised for down‑playing violence against women.
Good Good’s statement read: “We posted a video that ultimately depicts actions that are not aligned with our values as a brand. We have since taken that content down and sincerely apologise.” The brand also reaffirmed its commitment to inclusivity for all golfers.
Callaway issued its own response, saying it was “disappointed by the content that was posted” but appreciated Good Good’s prompt removal. The company affirmed, “We look forward to working together to ensure a more inclusive space in golf.”
The PGA Tour, which collaborated on Good Good’s expansion and has announced the inaugural Good Good Championship in Texas for November, also weighed in. It stated, “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form; the deleted video does not reflect our values or commitment to inclusivity.”
With its growth since 2020, Good Good has positioned itself as one of the leading golf influencers, blending instructional content with scripted adverts and televised shows. This episode underscores the increasing expectations for brands to maintain positive representation and ethical standards in the digital sports arena.
