In brief
France’s new law, effective from Tuesday, prohibits all unsolicited telemarketing calls unless the caller has prior written consent or the call relates to an existing contract. Consumer advocates hail the move as a win for privacy and peace of mind, citing statistics that nearly all French people find such calls annoying. Business leaders, however, warn of increased administrative burdens and potential job cuts—particularly in Morocco, where telemarketing is heavily linked to the French market. The ban places France alongside other European nations that already limit cold calls, though the UK maintains a more permissive framework that requires no opt‑out.
By Jake Lapham • 11 August 2026
Telemarketing bans revive fight over consumer privacy.
France has prohibited all unsolicited telemarketing calls from Tuesday, a move hailed by consumer advocacy groups as a “small revolution” for the sales sector.
The new law states that businesses may only call customers if they are already part of a contract or if the caller has previously given written consent. Calls for commercial persuasion from unknown numbers will cease.
Que Choisir Ensemble, a consumer rights NGO, praised the decision, saying peace and quiet is a right that should end “unwanted solicitations” across online, street, and home environments.
Industry bodies countered that the restrictions will impose heavy administrative burdens and may reduce jobs. The head of France’s vente directe trade group, Frédéric Billon, warned businesses would need to carry written consent records.
A 2025 parliamentary report notes 97 % of French citizens are annoyed by telemarketing, with 72 % receiving monthly calls and 38 % hearing them daily.
The ban is part of a broader European trend; Germany, Austria and Italy already impose similar restrictions. In the UK, calls remain permissible if the recipient has not opted out and the number is not on the Do‑Not‑Call list.
Officials from Morocco reported that the French restriction could lead to the loss of up to 50 000 telemarketing jobs, reflecting the country’s reliance on French market contracts.
