Following years of silence, veterans returning from the Ukraine conflict now find themselves in the spotlight, as the Kremlin seeks to reshape public perception and honor their sacrifices.
Kremlin's New Narrative: Elevating War Veterans from Shadows to Spotlight

Kremlin's New Narrative: Elevating War Veterans from Shadows to Spotlight
In a shift from the past, Russia ramps up efforts to honor its veterans, integrating their stories into the national consciousness.
In a notable departure from the past, where returning soldiers from conflicts like Chechnya and Afghanistan faced stigma and neglect, the Russian government is making concerted efforts to elevate the status of veterans in society. Ilya Rusinov, a veteran who suffered severe injuries in the Ukraine war while serving with the Wagner Group, has found his calling not only in recovery but in a mission to foster patriotism through education. Upon returning to the workforce, he established Zveno, or “Squad,” a club designed to provide military training to various age groups. His initiative initially struggled but has gained traction, reflecting a growing public interest in defense-related activities.
This trend occurs in tandem with an official push to integrate veterans into the societal fabric. Veterans are now being recognized in public events, educational settings, and even media platforms, a stark contrast from previous attitudes. Russian state-sponsored programs feature veterans sharing their experiences, blending narratives of heroism with broader discussions about military service and national pride.
In classrooms, schoolchildren, starting from kindergarten, are introduced to the concept of valor associated with these veterans. Classified as heroes through celebratory billboards lining major streets and features on television shows such as "Ours," they symbolize the new ethos promoted by the Kremlin. These veterans are not just figures of the past; they are being empowered in contemporary society through opportunities in various sectors and even the promise of assistance with financial burdens.
By placing veterans at the forefront of public life, the Kremlin aims to forge a stronger connection between military service and national pride. The strategy seeks to reshape the narrative surrounding war in Russia, presenting soldiers as heroes deserving of respect and appreciation, thus creating a framework for a more supportive environment for future military engagements.
This trend occurs in tandem with an official push to integrate veterans into the societal fabric. Veterans are now being recognized in public events, educational settings, and even media platforms, a stark contrast from previous attitudes. Russian state-sponsored programs feature veterans sharing their experiences, blending narratives of heroism with broader discussions about military service and national pride.
In classrooms, schoolchildren, starting from kindergarten, are introduced to the concept of valor associated with these veterans. Classified as heroes through celebratory billboards lining major streets and features on television shows such as "Ours," they symbolize the new ethos promoted by the Kremlin. These veterans are not just figures of the past; they are being empowered in contemporary society through opportunities in various sectors and even the promise of assistance with financial burdens.
By placing veterans at the forefront of public life, the Kremlin aims to forge a stronger connection between military service and national pride. The strategy seeks to reshape the narrative surrounding war in Russia, presenting soldiers as heroes deserving of respect and appreciation, thus creating a framework for a more supportive environment for future military engagements.