As CEOs like Brian Niccol and Elliott Hill step into their roles, industry experts discuss the vital attributes and challenges these leaders face in steering their organizations toward success.
The Role and Impact of CEOs in Major Corporations

The Role and Impact of CEOs in Major Corporations
Examining the necessity and influence of chief executives within today’s leading companies.
Alan Lafley, former CEO of Procter & Gamble, provides valuable insight into the critical role of a CEO in modern corporations. Comparing the position to managing a Premier League football team, Lafley emphasizes that the spotlight and accountability fall squarely on the CEO's shoulders, especially amid changing leadership laws at companies like Boeing, Nike, and Starbucks.
Starbucks recently appointed Brian Niccol as CEO, a strategic move aimed at reviving the company’s declining sales due to a complicated menu and intense competition. His hefty salary package, reportedly over $100 million in his first year, reflects the high expectations the board has for Niccol's leadership capabilities. Alisa Cohn, an executive coach, highlights that the role of a CEO encompasses setting the company's strategy, culture, and direction, making it crucial for the right leader to be in place.
Marcia Kilgore, a renowned entrepreneur, points out that effective CEOs must orchestrate diverse teams to ensure productivity while minimizing waste. Lafley’s own ascent to leadership at P&G was a response to the failures of his predecessor, who oversaw a disastrous restructuring initiative. Lafley approached the situation by reinforcing customer service and innovation, recognizing the significance of transparent communication with a global workforce.
Confidence and adaptability in decision-making emerge as key qualities that CEOs must possess, according to Cohn. She argues that these attributes cannot always be taught, contributing to why many individuals plateau in lower management roles. The pressures accompanying the CEO position often lead to high compensation levels, as reflected in 2022’s S&P 500 earnings, where top CEO salaries reached staggering amounts. Critics argue that these figures reflect an unrealistic and detrimental pay ratio compared to average employees, with advocates like Sarah Anderson calling for balanced remuneration.
While Lafley acknowledges the disparity in pay, he suggests a model where base salaries are modest, supplementing them with incentive-based earnings, mirroring a coach’s role in motivating their team. Ultimately, the effectiveness of a CEO isn’t just about individual achievements, but also about empowering the entire organization toward shared goals.
Starbucks recently appointed Brian Niccol as CEO, a strategic move aimed at reviving the company’s declining sales due to a complicated menu and intense competition. His hefty salary package, reportedly over $100 million in his first year, reflects the high expectations the board has for Niccol's leadership capabilities. Alisa Cohn, an executive coach, highlights that the role of a CEO encompasses setting the company's strategy, culture, and direction, making it crucial for the right leader to be in place.
Marcia Kilgore, a renowned entrepreneur, points out that effective CEOs must orchestrate diverse teams to ensure productivity while minimizing waste. Lafley’s own ascent to leadership at P&G was a response to the failures of his predecessor, who oversaw a disastrous restructuring initiative. Lafley approached the situation by reinforcing customer service and innovation, recognizing the significance of transparent communication with a global workforce.
Confidence and adaptability in decision-making emerge as key qualities that CEOs must possess, according to Cohn. She argues that these attributes cannot always be taught, contributing to why many individuals plateau in lower management roles. The pressures accompanying the CEO position often lead to high compensation levels, as reflected in 2022’s S&P 500 earnings, where top CEO salaries reached staggering amounts. Critics argue that these figures reflect an unrealistic and detrimental pay ratio compared to average employees, with advocates like Sarah Anderson calling for balanced remuneration.
While Lafley acknowledges the disparity in pay, he suggests a model where base salaries are modest, supplementing them with incentive-based earnings, mirroring a coach’s role in motivating their team. Ultimately, the effectiveness of a CEO isn’t just about individual achievements, but also about empowering the entire organization toward shared goals.