Meghan Markle Launches Curated Online Fashion Shop for Fans

Meghan Markle, the Duchess of Sussex, has unveiled a new online shop featuring her favorite fashion items, enhancing her connection with fans who admire her style.

In an exciting development for fashion enthusiasts, Meghan Markle has launched a new digital shop called ShopMy, enabling fans to buy an exclusive selection of her favorite clothing, accessories, and jewelry. This initiative follows her 'high-low' fashion philosophy shared during her Netflix series, combining luxury and accessible pieces to create stylish looks.

The announcement was made via Instagram, where Meghan, who boasts a following of 2.6 million, informed her audience that, through certain affiliate links, she would earn a commission on sales—potentially ranging from 10% to 30%, depending on the brand. The curated collection features 32 handpicked items characterized by neutral colors and natural fabrics, offering versatile staples suited for various occasions.

Among the highlights are a classic white cotton t-shirt, a chic striped "boyfriend" shirt, and elegant white linen trousers, alongside more formal wear like a luxurious black wool blazer and a full-length ivory evening gown. The collection largely focuses on upscale brands like Theory, Reformation, and Polene, yet also includes budget-friendly options, like a £99 trench coat from Uniqlo and a pair of Saint Laurent slip-on sandals priced at £595.

Notably, Meghan's fashion choices have a history of selling out quickly. A white coat she wore to announce her engagement to Prince Harry in 2017 caused a frenzy that crashed the brand's website, and a Strathberry bag she was seen with sold out in just 11 minutes.

This new venture aligns with Meghan's previous business endeavors, including a lifestyle brand called As Ever, which specializes in artisanal products, and her earlier lifestyle blog, The Tig, which offered beauty, fashion, and travel advice until its closure in 2017. The launch of this shop follows the recent success of her Netflix series, which has been renewed for a second season, enriching the Duchess's narrative as a prominent figure in both fashion and lifestyle.