Fashion Show in Kashmir Divides Opinions on Cultural Sensitivity

A fashion show in Gulmarg, Kashmir, organized by designers Shivan and Narresh, has elicited outrage among locals due to its perceived disregard for cultural and religious sentiments during Ramadan. The event, featuring models in minimal clothing and an after-party with alcohol, has led to calls for investigations, highlighting tensions between modernity and traditional values in the region.

A fashion show held last week in the stunning landscapes of Gulmarg, Kashmir, has generated significant backlash, raising questions about cultural sensitivity and the potential for cultural imposition. Organized by renowned fashion designers Shivan & Narresh, the show aimed to showcase their latest skiwear collection, marking the first time a major non-local brand held a fashion event in the region. However, the event quickly faced criticism after videos surfaced online showing models in revealing outfits, coupled with footage from a post-show party where attendees were seen consuming alcohol.

The controversy intensified as the show took place during Ramadan, a month of fasting and reflection for Muslims, leading many locals to accuse the designers of disrespecting their faith and culture. Religious leaders condemned the event, labeling it "obscene" while others expressed concern about outsiders undermining the region’s cultural identity. In response to the outrage, fashion platforms Elle India and Lifestyle Asia removed the videos, and the designers issued apologies, clarifying that their intentions were rooted in a celebration of creativity rather than provocation.

The backlash was not limited to social media; it spilled into the Jammu and Kashmir assembly, where opposition members condemned the government for permitting the event, claiming it overlooked local sensitivities. Jammu and Kashmir Chief Minister Omar Abdullah distanced his administration from the show, emphasizing that it was organized by private entities, while also demanding an investigation into the event's legality.

Kashmir, often dubbed the land of saints, has a rich spiritual heritage that influences its social fabric. Locals typically dress modestly, with traditional attire like the pheran prevalent among both genders. Fashion commentator Shefalee Vasudev noted the importance of respecting local customs when staging high-profile events, especially in conflict-affected areas like Kashmir.

The region's complex history, marked by violent conflicts over sovereignty, has fostered a deep-seated mistrust of external influences, which locals perceive as potential threats to their cultural identity. As one local professor articulated, "Everything in Kashmir is political; people see things through a political prism." This notion is further echoed by other residents who argue that corporate events like fashion shows can dilute the cultural resistance deeply rooted in the Kashmiri psyche.

Previous events organized by non-local entities have similarly incited discontent among Kashmiris. In 2013, protests erupted against a concert conducted by Zubin Mehta, as many viewed it as a false representation of normalcy amid ongoing strife.

In recent years, the increased influx of tourists, linked with the government's efforts to boost tourism following the abrogation of Article 370, has added another layer of tension. Locals have urged visitors to respect the region's traditions, with instances of tourists' unanticipated behavior triggering further outrage.

Amidst the controversy, Vasudev raises pertinent questions about the appropriateness of the show in Kashmir compared to other Indian cities that observe Ramadan. She advocates for using the region's rich textile heritage to inspire fashion designs that resonate with its cultural ethos.

As Gulmarg continues to draw attention for its natural beauty and skiing potential, the ongoing debate surrounding this fashion show reflects the evolving narrative of cultural expressions in a region marked by both conflict and exquisite artistry.