**Ireland's Shifting Attitude: The Fall of Conor McGregor**

Sat Aug 16 2025 12:30:02 GMT+0300 (Eastern European Summer Time)
**Ireland's Shifting Attitude: The Fall of Conor McGregor**

How a civil verdict has transformed public perception of the once-celebrated UFC star.


A legal ruling against McGregor signals a profound shift in how Ireland views its former sports icon amidst rising backlash and erasure of his legacy.

In a dramatic turn of events, mixed martial arts superstar Conor McGregor finds himself at the center of controversy following a jury's guilty verdict in a civil sexual assault case. The Dublin court ruled against McGregor, awarding almost €250,000 (£208,000) to Nikita Hand, who accused him of rape at a hotel in December 2018. In the wake of this ruling, retailers across Ireland and the UK have rapidly distanced themselves from McGregor's merchandise, erasing his image from stores and public spaces alike.

McGregor's latest fallout follows a string of troubling incidents that have marred his reputation over the years. His past misdeeds, including an infamous bus attack in 2018 and a violent pub incident, have led many to reassess their admiration for the fighter who once inspired a generation of Irish youth through his rise in the UFC.

Mixed martial arts journalist Petesy Carroll notes that while McGregor initially gave a voice to Irish pride after the devastating impact of the 2008 recession, his tumultuous behavior has alienated many followers who once saw him as a trailblazer. "The guy did something great for Irish MMA," Carroll affirms, "but he’s also hurt it deeply."

While McGregor’s career blossomed from humble beginnings, his fame and riches have seemingly inflated his persona into one of entitlement, distancing him from his roots. This was clear during his explosive debut in the UFC in 2013 when a young McGregor proudly claimed he was no longer reliant on welfare payments, only to see that confidence morph into arrogance over the years.

As his fame grew, so did the scrutiny. Notably, in 2015, the fighter won the interim featherweight title before setting records with his bouts. Yet each triumph came under the shadow of controversies, culminating in a loss to Khabib Nurmagomedov in 2018 right before the sexual assault allegations emerged.

Nikita Hand's case, highlighted extensively in the media, has resulted in a cultural shift in Ireland regarding sexual assault discussions. Following the verdict, calls to support services surged, indicating a heightened awareness around such issues. Hand has expressed hope that her experience will embolden other victims to seek justice.

Community responses have been telling, with businesses across the country, such as Scully Fitness in Galway, choosing to erase murals depicting McGregor. Owner Gary Scully remarked that McGregor has "lost the respect of the general public," and there is widespread outrage over his behavior in light of recent events.

As McGregor contemplates an appeal, the question remains: can he reclaim the honor he once held or is he forever tainted by the recent verdict and its societal implications? Many in Ireland are ready to leave him behind.

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