Beyoncé to Headline NFL Christmas Day Half-Time Show

The pop icon will grace the NFL stage during two highly anticipated matches, including unique collaborations and Grammy buzz.

Beyoncé has officially announced her thrilling performance for the NFL's half-time show on Christmas Day, taking place as the Houston Texans clash with the Baltimore Ravens. This highly anticipated event will be streamed live on Netflix, with another match between the Kansas City Chiefs and Pittsburgh Steelers fueling the festive football frenzy.

This Christmas show marks the first occasion Beyoncé will perform songs from her recently released album, Cowboy Carter, which she initially unveiled during February's Super Bowl. Following her Super Bowl appearance, she dropped the singles Texas Hold 'Em and 16 Carriages before the album's release in March. The collection features collaborations with notable stars such as Miley Cyrus and Post Malone and represents the second installment of a planned trilogy that began with her previous album, Renaissance.

Cowboy Carter is nominated for Album of the Year at the 2025 Grammy Awards, where Beyoncé is also in contention for an impressive 10 additional awards, including Best Country Album and Song of the Year for Texas Hold 'Em.

Beyoncé took to social media to share news of her upcoming performance, capturing attention while catching a football atop a classic American car adorned with roses and sporting her iconic cowboy hat. Additionally, Netflix has hinted that fans can expect surprise appearances from featured artists on her latest album during the half-time show.

The NFL has a rich history of Christmas Day games since their inception in the 1980s, and Beyoncé is no stranger to this high-profile stage, having previously headlined the Super Bowl in 2013 and performed alongside Coldplay and Bruno Mars in 2016, which became the most-watched half-time show in NFL history.

In 2023, Netflix solidified its commitment to sports by signing a deal to broadcast NFL games through 2026, aiming to tap into the immense viewership the league attracts. Bela Bajaria, Netflix's chief content officer, emphasized this shift toward live events, stating, "There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts."

As NFL fans prepare for an exhilarating season finale, the Christmas Day lineup and Beyoncé's performance promise an unforgettable celebration that transcends borders, with the league aiming to reach fans around the globe. According to NFL executive vice president of media distribution, Hans Schroeder, partnering with Netflix represents a unique opportunity to widely share the NFL Christmas tradition with international audiences. Stay tuned for more exciting updates as the event draws closer!