As China's birthrate continues to plummet, some employers are taking extreme measures to encourage marriage and family formation. Shandong Shuntian Chemical Group recently issued a controversial memo mandating unmarried employees to get married and start families by September 30 or risk losing their jobs. This directive has attracted criticism and highlighted the tension between corporate demands and personal freedoms, especially in a culture where many young Chinese prefer autonomy over familial expectations.
Chinese Employers Push Workers to Marry Amid Birthrate Crisis

Chinese Employers Push Workers to Marry Amid Birthrate Crisis
Chinese companies are pressuring unmarried workers to start families to address declining birthrates, sparking wider debate on personal choice and autonomy.
Last year, only 6.1 million couples tied the knot, a stark 20 percent decrease compared to the previous year. This represents the lowest marriage rate since data collection began in 1986, coinciding with China's population decline over the past three years. Other companies, like a popular supermarket chain, have also attempted to influence wedding customs by discouraging expensive betrothal gifts to mitigate wedding costs.
The response from younger generations has been largely negative; they assert the right to choose their paths without interference from their employers or traditional expectations. Given this backdrop of economic challenges and a desire for personal agency, the pressure from companies to conform to marriage and family norms underscores a significant cultural clash in contemporary China.
The response from younger generations has been largely negative; they assert the right to choose their paths without interference from their employers or traditional expectations. Given this backdrop of economic challenges and a desire for personal agency, the pressure from companies to conform to marriage and family norms underscores a significant cultural clash in contemporary China.