Legendary Glamma: Zambia's Fashion-Forward Grandmother Inspires Global Followers

Margret Chola, also known as "Legendary Glamma," has captivated over 225,000 Instagram followers by showcasing vibrant outfits alongside her granddaughter, fostering a deeper connection while challenging societal perceptions of age.

In a charming rural setting in Zambia, Margret Chola, affectionately dubbed "Legendary Glamma," has unexpectedly become a fashion icon, accumulating a massive social media following of 225,000 on Instagram. In her mid-80s, Ms. Chola has gained international attention for her colorful and playful fashion photo shoots, stemming from a creative collaboration with her granddaughter, Diana Kaumba, a New York City-based stylist.

The Granny Series, launched in 2023 as a way to honor the memory of her late father, features Ms. Kaumba dressing her grandmother in various striking outfits. During a visit to Zambia, where Ms. Kaumba had not worn all her curated clothing, she proposed the idea of a fun dress-up session with her "Mbuya," prompting an enthusiastic agreement from Ms. Chola. "If that’s what you want to do, let’s do it - why not?" she said, emphasizing her joy in embracing this new experience.

The photos often depict Ms. Chola in the luxurious attire against the backdrop of their farm in the village of 10 Miles, just outside Lusaka. This juxtaposition brings charm and authenticity to her fashion representations, as she poses in everything from elegant silver pantsuits to clothes inspired by Zambia's independence.

The turning point for the Granny Series came in April 2024 when Ms. Kaumba shared a striking image of her grandmother in a vibrant red Adidas dress paired with ostentatious accessories. The rapid influx of engagement took her by surprise; within ten minutes, the post garnered over 1,000 likes. "My mind was blown," she recalled, recognizing the hunger for more content featuring Ms. Chola.

The dynamic duo's playful approach to fashion has fostered a nearer bond between them, as Ms. Kaumba brings forth her grandmother's bold personality through eclectic styles and eye-catching accessories. From layered frilly dresses to colorful graphic T-shirts, Ms. Chola exudes confidence and fun. She cherishes moments captured with props that speak to her personal history, such as a beloved radio and an "ibende," crucial for traditional food preparation in their culture.

Ms. Kaumba aims to empower senior citizens through her Granny Series, reminding viewers that age does not limit creativity or self-expression. The success of their initiative has extended its influence, and four granddaughters have sought Ms. Kaumba's help in styling their grandmothers.

For Ms. Chola, her newfound fame symbolizes hope and renewed purpose. Notably, after a challenging life filled with early struggles, including having to leave school at a young age and facing societal hardships, she now states, "I’m able to wake up with a purpose knowing that people around the world love to see me." Her message resonates deeply: "Live your lives and don’t worry about being judged by society."

Through the Granny Series, this stylish grandmother not only embraces the joy of fashion but also portrays a powerful reminder that beauty and confidence are ageless.