**Reborn Doll Craze Sparks Controversy in Brazil**

Sat Jun 14 2025 01:19:09 GMT+0300 (Eastern European Summer Time)
**Reborn Doll Craze Sparks Controversy in Brazil**

As reborn dolls gain a massive following, political figures seek to restrict their presence in public spaces.


This cultural phenomenon has sparked vibrant debates over comfort and public perceptions in Brazil.

In Brazil, reborn dolls—hyperrealistic, handcrafted figurines designed to mimic newborns—are not just toys; they’ve evolved into symbols of comfort and escapism for many. These dolls are at the center of a growing trend that has ignited both admiration and heated debates among politicians and the public.

Take, for instance, the recent viral TikTok video showcasing a content creator tending to her "baby" named Bento, as she prepares for a day at the hospital. This engaging scenario drew more than 16 million views, exemplifying the consummate realism of these dolls. While not an actual medical emergency, the video highlights the increasing popularity of role-playing with these lifelike figures across social media platforms.

The trend has members of society both delighted and alarmed. Advocates argue the dolls provide solace, while critics worry about the impact on societal norms and perceptions regarding parenting and reality. Some have seized upon the phenomenon to propose bills aimed at banning the dolls from public spaces, which has led to intense discussions about personal expression versus public interest.

At the heart of this debate is individuals like Juliana Drusz Magri, who passionately collects these dolls. "The ones I like the most are the newborns," she shared, indicating her connection with the creations that have become a refuge of sorts since she began her collection in 2018. With 22 dolls in her possession now, she validates the emotional ties many users have fostered with these hyperrealistic figures.

As the conversation continues to evolve, it prompts broader reflections on the nature of comfort in an increasingly complex world, and whether hyperrealistic dolls serve as a form of art, therapy, or merely a trend. In a society that's constantly shifting, the reborn doll phenomenon represents a juncture of personal joy, societal norms, and public policy.

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