Some critics of the tech giants are branding this social media's big tobacco moment. The verdict of a jury in Los Angeles, which found that Google and Meta intentionally built addictive social media platforms, marks a pivotal point as societies globally consider how to regulate or possibly ban children from using these platforms.

Responding to the trial in the U.S., Prime Minister Sir Keir Starmer indicated a change in public sentiment towards more aggressive regulation, stating, I think it does, and obviously we'll study that ruling very carefully, but I'm absolutely clear that we need to go further. He added, I want to be really clear, it's not if things are going to change, things are going to change. The question is, how much and what are we going to do?

Countries like Australia have taken bold steps, with others looking to tighten regulations. In the UK, the government is currently conducting a consultation to identify next steps, highlighting the challenge of ensuring children engage with the online world safely. This consultation has opened discussions on possibly setting a minimum age for social media access.

With a growing insistence on addressing addictive features of social media, the UK government is exploring potential bans on usage for those under 16 years of age and tackling design features that promote addiction. This reflects a government stance that prioritizes children's safety in the digital environment.

Despite the government's hesitancy, political momentum is building, with the House of Lords backing proposals for stricter regulations regarding social media access for minors. The outcome of this ongoing debate underscores a societal urgency to reform how children interact with social media, indicative of a significant shift in political discourse surrounding digital platform regulations.