Rob Jetten's achievement in dragging his socially liberal D66 party from fifth place to the top of Dutch politics in less than two years has been extraordinary. But politically, all the stars were perfectly aligned for the 38-year-old to do so. The result of the recent election is too close to call, with Jetten vying with anti-Islam populist Geert Wilders for the most seats in parliament.
No other political leader commanded as much screen time during the campaign as Jetten, whose smile and cheerful message resonated with voters. He took every opportunity to appear in the media, even stepping in for Wilders during a cancelled debate appearance due to security concerns. However, Jetten's party managed to avoid the pitfalls of Wilders' previous coalition collapse, allowing him to focus on a promising campaign.
His ability to convey a positive message—captured by the slogan Het kan wel, akin to Obama's 'Yes, we can'—stood in stark contrast to Wilders' divisive rhetoric. If Jetten’s party secures a top spot, he could make history as the Netherlands' first openly gay prime minister.
Born and raised in a small town in Brabant, Jetten has a track record in politics that began with his election as an MP in 2017. Despite setbacks, including a loss in the 2023 elections, Jetten's political skills sharpened considerably during this campaign, where he emerged as a compelling candidate reminiscent of former Prime Minister Mark Rutte. Jetten faces significant challenges ahead, especially the critical housing crisis, with promises to build 10 new cities. Success will require not only his inherent political charm but also a pragmatic approach to governance.
No other political leader commanded as much screen time during the campaign as Jetten, whose smile and cheerful message resonated with voters. He took every opportunity to appear in the media, even stepping in for Wilders during a cancelled debate appearance due to security concerns. However, Jetten's party managed to avoid the pitfalls of Wilders' previous coalition collapse, allowing him to focus on a promising campaign.
His ability to convey a positive message—captured by the slogan Het kan wel, akin to Obama's 'Yes, we can'—stood in stark contrast to Wilders' divisive rhetoric. If Jetten’s party secures a top spot, he could make history as the Netherlands' first openly gay prime minister.
Born and raised in a small town in Brabant, Jetten has a track record in politics that began with his election as an MP in 2017. Despite setbacks, including a loss in the 2023 elections, Jetten's political skills sharpened considerably during this campaign, where he emerged as a compelling candidate reminiscent of former Prime Minister Mark Rutte. Jetten faces significant challenges ahead, especially the critical housing crisis, with promises to build 10 new cities. Success will require not only his inherent political charm but also a pragmatic approach to governance.

















