Ghana has designated every Wednesday as a day to wear the country's traditional outfit, the fugu, just days after a spirited online debate with Zambians about the garment sparked by President John Dramani Mahama's appearance in it during a state visit to Zambia.
The outfit gained attention when some Zambians mockingly referred to it as a blouse, which led to an outpouring of pride from Ghanaians showcasing their cultural attire online.
Ghana's Minister for Tourism, Abla Dzifa Gomashie, stated that wearing the outfit weekly would help promote the country's identity on a global scale, encouraging citizens to embrace its diverse styles and beautiful accessories.
Beyond cultural promotion, this initiative is expected to generate economic benefits particularly for local weavers and artisans.
During the social media exchange, the Zambian president expressed interest in importing fugu attire, further strengthening ties between the two nations as they celebrate their diverse cultures.
The fugu, also known as batakari, is a poncho-style garment made from hand-woven strips of thick cotton, reflecting Ghana's rich cultural heritage.
By embracing 'Fugu Day', Ghana hopes to foster national unity while enhancing the creative economy, making it a powerful symbol of cultural confidence and self-expression.
