Discover Affordable Quirky Vacation Spots for 2026

Many can relate to the buzz of stumbling upon a hidden gem. This year, more people are seeking out authentic holiday experiences abroad rather than all-inclusive tourist traps, according to ABTA, the association for British travel agents. ABTA also says two in five Britons are planning to holiday in a country they've never been to this year.
It comes as war in the Middle East is causing some to switch to European destinations, while warnings of potential jet fuel shortages and the high cost of living are putting others off holidays completely.

So if you're looking for a cost-effective and slightly quirky destination this summer, read on for what's proving popular.

Montenegro

Montenegro is popping up more and more on social media as a hidden travel gem. The Balkan state is now served by several UK airline routes and is popular among people who want to visit Greece, Italy, and Croatia - but don't want to spend a full holiday there. Because Montenegro is small, tourists can combine a beach holiday, city break and outdoor pursuits, explains Jennifer Lynch, managing director of travel agency Arrange My Escape.

If you are on the beach resort, you can go and do a day trip up into the mountains, she says. You can do rail tours through Montenegro and you could team it up with Bosnia and Croatia as well. Many young people have been finding the country an attractive choice for a holiday and sharing experiences of visiting the country on TikTok. Travel blogger Em says there's value to be had in Montenegro.
It was basically like Croatia but cheaper, she says.

The Baltic Coast

Estonia, Finland, and Lithuania are becoming popular tourist destinations for families, couples, and solo travelers. The Baltic Sea offers beach getaways for those who would rather not swelter in Spain or inland. The Finnish capital Helsinki and Estonian capital Tallinn are linked by ferry. History buffs may be drawn to Lithuania, with its five UNESCO World Heritage sites.

Albania

In Albania, it’s easy to make travel part of your holiday. You can just fly to Corfu [in Greece], then you can catch a half-hour ferry across to Saranda, which is sort of the entry to the 'Albanian Riviera,' travel blogger Amber Robertson explains. She’s seen a steady rise in the number of people viewing her guide to Albania in recent years. You've got really beautiful beaches, good beach clubs, getting that sort of Greece feel - but at a cheaper price.

Northern Spain

Spain is still the most popular destination for British tourists, according to ABTA, but more are venturing beyond Barcelona or the Costa del Sol. Asturias and La Rioja are on the up, in part because of concerted efforts by the Spanish government to spread tourism across the country. It’s a very different offering up there. You’ve still got beaches, but then you’ve got greenery and mountains and wildlife.