In brief
Demon Hunter, the Christian metal band from Seattle, has filed a trademark infringement lawsuit against Netflix over the streaming platform’s animated film and global concert tour titled Kpop Demon Hunters. The band argues that Netflix’s use of a similar name, as well as its merchandise and tour, creates consumer confusion, citing a $500 ticket incident among other examples. With a history of 25 years and a substantial fan base, Demon Hunter seeks to halt the use of the Kpop Demon Hunters brand and claim damages. The case highlights tensions in the entertainment industry over burgeoning cross‑industry branding and legal rights.
Christian metal band Demon Hunter sues Netflix over Kpop Demon Hunters trademark
Seattle‑based Christian metal band Demon Hunter has sued Netflix for alleged trademark infringement after the streaming giant launched the hit film Kpop Demon Hunters, a property that shares a similar name and marketing that could confuse fans.
According to the complaint lodged by Demon Hunter’s holding company Hyde Lane, the film’s global concert tour, merchandising and soundtrack are “almost complete overlap” with the band’s own touring schedule and product lines.
The lawsuit points to specific incidents, such as an email from a customer who spent $500 on a “Demon Hunter” ticket in New York, mistakenly believing it was for the Kpop promotion, and claims Netflix and live‑event partner AEG Presents have “substantial confusion” for consumers.
Demon Hunter, founded in 2001, has released 12 albums over 25 years and boasts 350,000 monthly listeners on Spotify. By contrast, the animated Kpop series and film amassed 27 million monthly listeners and has become Netflix’s most viewed original title.
The band seeks an injunction preventing Netflix from using the “Kpop Demon Hunters” name for recorded music, live shows and merchandise, as well as unspecified damages.
Netflix, which registered the trademark “Kpop Demon Hunters”, is planning additional sequels, a television series and a stage musical, with a global tour slated to begin in 2027.
The BBC has requested comment from all parties involved.
