In 2024, Japan welcomed a record 36.9 million international visitors, yet many still flock to the popular cities like Tokyo and Kyoto.
Exploring Japan Beyond the Tourist Trail: Hidden Gems Await

Exploring Japan Beyond the Tourist Trail: Hidden Gems Await
As Japan experiences a tourism boom, travelers are encouraged to venture off the beaten path.
A decade ago, Japan was considered too expensive for vacations, but a declining yen has sparked an influx of tourists. According to the Japan National Tourism Organization, in 2024, the nation welcomed a staggering 36.9 million international visitors, marking a remarkable 47 percent increase over the previous year. Although many travelers focus on classic destinations like Tokyo, Kyoto, and Osaka, they risk missing out on other captivating locations, each with their own unique spirit.
Andrew Faulk, a freelance photographer and Tokyo resident, believes that exploring lesser-known spots allows visitors to immerse themselves in the authentic culture and traditions of Japan. Here are some of his top recommendations, accompanied by stunning imagery:
**Yokohama**
Despite being Japan's second-largest city, Yokohama often gets overshadowed by Tokyo. However, it holds a rich history as one of the first ports in the country to welcome foreign trade in the 1800s, giving it a distinctive international vibe. Visitors can explore the vibrant Chinatown here, hinting at its diverse historical influences.
Beyond these two gems, Japan is full of undiscovered treasures waiting to be explored. Understanding the local culture and landscapes is essential for a genuine travel experience, urging tourists to cast a wider net when planning their journeys.
Consider incorporating these lesser-known locations into your itinerary for a richer and more diverse experience in Japan.