Empowering Women in Kenya: The Rise of "Boda Girls"

The emergence of "Boda Girls" in Kenya is challenging the traditional male-dominated motorcycle taxi sector, with women like Monica Atieno leading the charge and making a difference in their communities by prioritizing the needs of expectant mothers.

In Ukwala, a small town in western Kenya, Monica Atieno, a mother of three, turned to motorcycle taxi driving amidst food scarcity. Empowered by a program recruiting women into an industry historically dominated by men, she overcame initial family resistance, including her husband's disapproval, to realize her ambitions. After rigorous training, Atieno joined approximately 1,000 women out of an estimated 2.5 million motorcycle taxi drivers in Kenya.

The initiative, part of a broader push for gender equality, faces significant challenges. Many participants lacked riding experience and had to navigate a landscape filled with societal skepticism. Harassment from passengers and peers, along with lack of familial support, added to the hurdles.

Boda Girls like Atieno are particularly focused on assisting pregnant women, enhancing safety and comfort for a demographic often underserved in transport services. Their commitment addresses not just economic disparities, but also societal perceptions of women in non-traditional roles in Kenya. With resilience and dedication, these women are reshaping the future of the boda boda industry.