DAZN's lucrative agreement, nearing $1 billion, positions the London-based streaming service as a key player in the global sports broadcasting landscape, amidst other broadcasters' hesitations.
FIFA's $1 Billion Streaming Deal with DAZN for Club World Cup
FIFA's $1 Billion Streaming Deal with DAZN for Club World Cup
FIFA's newly established partnership with DAZN secures essential broadcasting rights for next year's inaugural Club World Cup.
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FIFA has successfully negotiated a significant broadcasting partnership with DAZN, a London-based streaming platform, ahead of its inaugural Club World Cup in the United States next year. This announcement comes just one day before FIFA president Gianni Infantino is set to lead the event's draw. While specifics of the deal remain undisclosed, sources reveal that DAZN's investment is close to $1 billion, an amount that puts FIFA closer to its estimated revenue goals.
In the months leading up to the announcement, FIFA had faced challenges securing a broadcaster after Apple opted out over the federation's financial expectations. Despite initially seeking a $1 billion global contract, FIFA had to adjust its demands downward due to widespread reluctance from major networks to meet their terms.
DAZN, which has invested heavily in soccer over the years, has become increasingly prominent in the sports broadcasting sphere, acquiring rights to top leagues and competitions worldwide. The company is backed by billionaire Len Blavatnik, who has poured over $5 billion into DAZN since its inception in 2016, despite facing substantial financial losses.
The partnership with Saudi Arabia as a primary investor in sports has contributed to DAZN's rapid growth, positioning it as a central hub for various sporting events, including soccer, tennis, and boxing. The dynamics of this collaboration suggest potential direct Saudi investments in DAZN, especially with FIFA set to award the 2034 men's World Cup to Saudi Arabia next week.
With this recent deal, FIFA is reinforcing its ambition to expand its global reach and revenue through the highly anticipated Club World Cup, leveraging DAZN's growing infrastructure in the sports market.
FIFA has successfully negotiated a significant broadcasting partnership with DAZN, a London-based streaming platform, ahead of its inaugural Club World Cup in the United States next year. This announcement comes just one day before FIFA president Gianni Infantino is set to lead the event's draw. While specifics of the deal remain undisclosed, sources reveal that DAZN's investment is close to $1 billion, an amount that puts FIFA closer to its estimated revenue goals.
In the months leading up to the announcement, FIFA had faced challenges securing a broadcaster after Apple opted out over the federation's financial expectations. Despite initially seeking a $1 billion global contract, FIFA had to adjust its demands downward due to widespread reluctance from major networks to meet their terms.
DAZN, which has invested heavily in soccer over the years, has become increasingly prominent in the sports broadcasting sphere, acquiring rights to top leagues and competitions worldwide. The company is backed by billionaire Len Blavatnik, who has poured over $5 billion into DAZN since its inception in 2016, despite facing substantial financial losses.
The partnership with Saudi Arabia as a primary investor in sports has contributed to DAZN's rapid growth, positioning it as a central hub for various sporting events, including soccer, tennis, and boxing. The dynamics of this collaboration suggest potential direct Saudi investments in DAZN, especially with FIFA set to award the 2034 men's World Cup to Saudi Arabia next week.
With this recent deal, FIFA is reinforcing its ambition to expand its global reach and revenue through the highly anticipated Club World Cup, leveraging DAZN's growing infrastructure in the sports market.
