Paul Biya's Digital Push Fails to Engage Young Voters in Cameroon

Despite an increased online effort, Cameroon's longtime president Paul Biya is facing skepticism from younger citizens who seek genuine engagement and solutions to pressing societal issues.

As Cameroon's 92-year-old president, Paul Biya, embarks on a re-election campaign for an eighth term, his recent attempts to engage the youth through social media platforms have raised eyebrows rather than excitement. Biya, who has been in power since 1982, intensified his online presence ahead of the upcoming October elections, but experts suggest his approach may not resonate with the country's younger demographic.

With over 5.4 million social media users in Cameroon, the vast majority of young people utilize WhatsApp—a platform where presidential discourse is notably absent. "95% of youth are on WhatsApp, where there’s hardly any meaningful communication from him," asserts Rostant Tane, director of Media Intelligence Sarl, adding that Biya's communication lacks engagement and fails to reflect the interests of young citizens.

The authenticity of Biya's digital communications has also come under scrutiny. Observers note that many young people recognize that it is not the president himself crafting these messages, which diminishes trust and fosters distance. Comments on Biya’s posts indicate a desire for genuine interaction, with many remarks indicating a preference for real dialogue over one-sided messaging.

This disconnect is vital to address, as over 60% of Cameroon’s population is under 25, with a significant number approaching voting age. Communications expert Ulrich Donfack emphasizes that young voters are searching for substantive policies rather than superficial campaigns. Fellow young entrepreneur Falone Ngu resonates with this, stating, "They want opportunities, change and hope," and acknowledges that while the presidential team’s realization of the need for digital outreach is commendable, the content itself must focus on pressing issues.

Amidst rising unemployment and widespread corruption in the country, critics argue that Biya’s narrative is stuck in the past, often reflecting on a 43-year governance track record that has little relevance to the current aspirations and frustrations of young voters. Recent posts on his platforms tend to document outdated speeches rather than articulating a vision that speaks to the aspirations of a new generation.

While some supporters praise Biya's newfound effort in digital messaging, many remain unconvinced about its potential to sway the electorate. Comments ranging from sarcastic quips to pointed criticisms reveal a widespread sentiment that Cameroonian youth desire tangible results—concrete political reform alongside social progress.

As the election approaches, only time will tell if Biya's social media strategy can convert skepticism into support among younger voters. The stakes are considerable, as this demographic holds the potential to alter the electoral landscape in October.