Labubu Dolls: The Furry Phenomenon Taking the World by Storm

Fri Jun 20 2025 17:53:42 GMT+0300 (Eastern European Summer Time)
Labubu Dolls: The Furry Phenomenon Taking the World by Storm

The quirky Labubu dolls, with their charming yet bizarre looks, have become a global craze supported by celebrities and collectors alike.


Labubu, an elf-like character from China's Pop Mart, has garnered a massive fanbase, contributing significantly to the company's booming profits and international recognition. With famed endorsements and viral trends, these dolls symbolize a fascinating blend of creativity and consumer obsession.

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Whether you think they're adorable, odd, or just plain weird, there’s no denying the Labubu dolls are a global phenomenon. Originating from the Chinese toy maker Pop Mart, these elf-like creatures have captured the attention of many, including celebrities such as Rihanna, Dua Lipa, and Kim Kardashian. The doll’s unique charm has led to long lines and intense fan competition worldwide, where enthusiasts share their fervor for owning one.

Labubu is a fictional character from the "Monsters" toy series created by Hong Kong artist Kasing Lung. With its signature vinyl face, pointy ears, and mischievous grin, the dolls have sparked a unique blend of admiration and bewilderment online. The Labubu character is depicted as kind-hearted yet chaotic, often creating a sense of achievement for fans who finally snag one amidst fierce competition.

Launched by Pop Mart, which started as a variety store in Beijing in 2010, Labubu dolls gained traction post-pandemic in 2022, offering an emotional escape for collectors. Pop Mart's innovative "blind box" sales strategy captivated customers, and the success of Labubu dolls has boosted annual profits significantly. Indeed, in less than a year since Pop Mart listed on the Hong Kong Stock Exchange, shares soared by over 500%.

Available in more than 30 countries worldwide, Labubu dolls are found in both physical stores and virtual platforms, offering fans a versatile shopping experience. As demand surges, many retailers have paused sales due to overwhelming interest, while Chinese customs report seizing thousands of counterfeit versions.

The uprising of Labubu can be attributed to the meteoric rise of social media, where stars like Thai K-pop sensation Lisa and other global celebrities showcased their collections, further embedding these dolls into pop culture. The dolls have achieved an almost ubiquitous status, commonly spotted among friends and even in casual outings.

The exact reasons behind Labubu's incredible appeal remain elusive. The combination of serendipitous timing, collective taste, and the marvels of internet culture have turned these dolls into a sensation. State media praises Labubu as an embodiment of Chinese creativity and cultural relevance, signaling a shift in perceptions toward Chinese brands among global consumers.

As the Labubu dolls continue to ignite passion among collectors, social media plays a significant role in unboxing videos and discussions, allowing the excitement of each purchase to flourish. Collectors delight in the thrill of discovery, while the dolls themselves symbolize a unique moment in popular culture. One thing remains clear: Labubu is here to stay, with a growing legion of fans adorning their lives with these whimsical dolls.

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