NewJeans Breaks Ties with Agency Amidst Accusations of Mistreatment

Mon Apr 21 2025 02:42:47 GMT+0300 (Eastern European Summer Time)
NewJeans Breaks Ties with Agency Amidst Accusations of Mistreatment

K-Pop sensation NewJeans parts ways with Ador, claiming manipulation and mistreatment while navigating a complex legal battle.


In a significant turn of events, the popular K-Pop girl group NewJeans has officially severed ties with their agency, Ador, citing serious allegations of mistreatment and manipulation. During a late-night press conference, the members vocalized their dissatisfaction and concerns over the lack of support while outlining their intention to pursue legal actions against the agency.

The group, which includes members Minji, Hanni, Danielle, Haerin, and Hyein, made headlines once again as they detailed the troubling experiences endured during their time with Ador, a subsidiary of Hybe. Hanni disclosed feelings of being shunned, emphasizing that their situation entailed “not just mistreatment towards us but also our staff” and lamented about “deliberate miscommunications and manipulation in multiple areas.”

Adding to the complexity, the group expressed their desire to work with Min Hee-Jin, their former producer, who has been entangled in a public feud with Hybe’s chairman, Bang Si-hyuk, since leaving the agency in August. Rumors had previously circulated implying that Min would take NewJeans with her, an allegation she firmly denied.

In light of the ongoing disputes, NewJeans issued a legal ultimatum to Ador on November 13, demanding resolution on alleged breaches of their exclusive contracts within a 14-day window. Should their demands not be met, they threatened to terminate their contracts, which are set to expire in 2029, citing accusations of workplace bullying and mismanagement.

In a dramatic turn of events, tensions heightened as Ador maintained its position, asserting it has not violated any contractual agreements and expressing a wish for further discourse with the group. The agency released a statement lamenting the lack of successful communication attempts and hoping for a candid discussion moving forward.

As the situation continues to unfold, Hanni's heartfelt testimony before South Korea's National Assembly about workplace harassment has put additional pressure on the K-Pop industry to examine its treatment of artists. The group, known for chart-toppers like "Super Shy" and "OMG," faces an uncertain future while standing firm against allegations that they are at fault.

Amidst this controversy, fans are left to wonder how the split will affect the group's future activities and whether they will be able to retain ownership of their band name post-contract termination. NewJeans’ story serves as a powerful reminder of the challenges faced by artists in the highly competitive K-Pop industry.

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