"Legendary Glamma: The Zambian Grandmother Redefining Fashion and Empowerment"

Margret Chola, affectionately known as "Legendary Glamma," has transformed into a celebrated fashion figure at over 80 years old by modeling eclectic outfits alongside her granddaughter in a heartwarming series that promotes self-expression and intergenerational bonds.

 

In the rural heart of Zambia, an 80-something grandmother has made waves as a surprising style icon and an internet sensation. Known fondly as "Legendary Glamma," Margret Chola has blossomed into a beloved figure with over 225,000 Instagram followers, showcasing her vibrant and experimental fashion sense through the innovative "Granny Series" concept initiated by her granddaughter, Diana Kaumba, a New York City stylist.

“I feel different, I feel new and alive in these clothes. It’s like I can conquer the world!” Ms. Chola expressed in a candid chat with the BBC. The idea sprouted during a visit from Kaumba to commemorate her father’s passing and honor his fashionable spirit that influenced her own style journey.

During this visit, Kaumba encouraged her grandmother to step into her carefully crafted outfits, prompting Chola to try on an array of high-fashion ensembles, including a silver pantsuit and activewear-inspired attire, creating a dynamic contrast against their rustic surroundings—a farm located just outside Zambia’s capital, Lusaka.

As the photoshoot commenced, the unlikely duo shared laughs and cherished memories, with Kaumba illustrating how fashion can bridge generational divides. “The first time I posted a photo of her, I was astonished to experience an overwhelming response—1,000 likes within just ten minutes!” she recalled.

The series gained momentum in April 2024, featuring Ms. Chola in striking looks, such as a red Adidas dress adorned with chunky gold jewelry. “So many people love me, and I didn't even realize I could have such an impact at this age,” she joyfully remarked, despite not remembering her exact birthdate due to the lack of documentation.

Through colorful outfits showcasing bold patterns and textures, Ms. Chola embraced a maximalist aesthetic, complemented by prominent accessories like oversized sunglasses, hats, and personalized trinkets reflecting her life story. This unique style narrative also includes playful scenes with a goat draped in pearls, resonating with her penchant for distinctive fashion.

Kaumba’s goal extends beyond mere aesthetics; she aspires to inspire young people and defy societal norms regarding aging. “We should cherish our elders, as they have a wealth of knowledge and experience to share,” she asserted. Chola, in turn, encourages others to “live life freely and forgive themselves for past mistakes.”

Their delightful encounters have forged stronger familial ties and offered a stage for Chola to reclaim agency over her narrative, having historically faced struggles as a young bride. With newfound fame, she emphasizes that style knows no age, along with a poignant reminder to cherish every moment, as they become cherished footprints for future generations.

As a testament to her influence, Kaumba has received requests from others seeking to mimic their heartfelt series, showcasing that the power of fashion—not just for youth, but all ages—can evoke joy and connection in meaningful ways. Margret Chola continues to bask in the glow of her unexpected fame, a symbol of resilience, creativity, and the transformative power of love—proving that it's never too late to shine.