Cardboard Politics: How Clientelism Enhances Noboa's Image in Ecuador

President Daniel Noboa's popularity amidst chaos continues as he employs innovative campaign methods, such as widespread use of cardboard cutouts, to solidify his image ahead of the elections in Ecuador.

In a lively rally in the outskirts of Quito, Ecuador, cardboard cutouts of President Daniel Noboa dominated the landscape, showcasing a unique approach to political campaigning that has recently caught the public's attention. These cardboard replicas, each adorned in different outfits ranging from formal suits to casual gym wear, have become a prominent symbol of Noboa's presidential campaign, just days before the anticipated election on Sunday.

The cutouts are part of a broader strategy aimed at engaging younger voters. With the majority of the electorate under 44, Noboa's campaign has relied heavily on social media and viral trends rather than detailed policy proposals, creating a youthful and vigorous image that appeals to a demographic increasingly tired of traditional politics.

The phrase “The cardboard is going to win” has emerged in political discourse among both supporters and critics, highlighting a growing phenomenon where voters connect with this unconventional representation of their leader. Reports suggest that around 20,000 cardboard cutouts are distributed across the nation, further establishing Noboa as a recognizable figure, even when he is physically absent from campaign events.

The 37-year-old president assumed office 15 months ago, following a tumultuous period of political instability characterized by impeachment threats and corruption allegations against his predecessor. In such a chaotic landscape, Noboa's popularity appears resilient, driven by his decisive actions on issues like violence and corruption - topics resonant with an electorate hungry for change.

As the Ecuadorian political scene evolves, Noboa's cardboard cutouts might just be a reflection of a deeper engagement strategy, where visualization plays a critical role in modern governance and political communication. With the elections fast approaching, many are left to wonder if this novel approach will translate to tangible electoral success for the young leader.