In a significant move to maintain harmony between locals and visitors, the police in Jeju Island, South Korea's premier holiday destination, have issued behavior guidelines to tourists. This is the first instance of such guidelines being implemented in the country, responding to a surge in tourist numbers that has led to increasing complaints regarding inappropriate conduct.
The guide comes amid the busy summer season, showcasing Jeju's allure as a volcanic oasis famed for its bustling beaches, scenic trails, and stunning mountains. Notable for its vibrant shopping and gambling scenes, Jeju has welcomed an impressive seven million visitors just this year, with a substantial portion coming from China.
Kim Su-young, the chief of the Jeju Police Agency, emphasized the guide’s intention of bridging cultural gaps and enhancing foreign visitors' comprehension of local laws and customs. The first batch consists of 8,000 copies, printed in Korean, Chinese, and English, aimed at preventing misunderstandings amid varying cultural practices.
The guide outlines several minor infractions that could result in fines, including littering, public urination, and disorderly conduct. While first-time offenders will receive a warning, those who repeatedly engage in such behaviors may face hefty fines of up to 200,000 won (about $143 or £106). This effort reflects a broader trend across Asia where popular tourist spots are grappling with the challenges posed by mass tourism.
Following last year's initiatives in Japan that restricted access to views of cultural landmarks, the issuance of this guide in Jeju illustrates a growing awareness among tourism-dependent regions of the need to balance visitation with community respect and protection.