The incident unfolded during a Coldplay concert when a clip of Cabot and Byron, identified as company co-workers, appeared on the big screen. Their brief attempt to duck from the camera sparked laughter from the audience and millions of views online, transforming the clip into a source of humor and memes across various platforms. While the authenticity of the identities was not confirmed by the BBC, both were widely reported as involved in the situation that triggered a media frenzy.

Amid the escalating situation, Astronomer opted to place Byron on leave and initiated an investigation into the circumstances surrounding the viral clip. The following day, the company announced his resignation, indicating a rapid escalation of events that caught the attention of both fans of the band and the tech community. In a statement after taking the helm, DeJoy acknowledged the unprecedented level of attention the incident brought to Astronomer, commenting that the company became a "household" name overnight.

Despite the challenge posed by the unfolding drama, DeJoy reassured stakeholders of their commitment to innovation in data and AI, as the company navigates its path forward amidst this unexpected turbulence.