As many young professionals transition away from traditional corporate roles, the story of Nicole and David Rizzo illustrates a shift toward small business ownership, where they found success in a niche market with significant personal fulfillment.
Corporate Refugees: How Young Entrepreneurs Are Finding Freedom in Small Business

Corporate Refugees: How Young Entrepreneurs Are Finding Freedom in Small Business
A growing number of younger professionals are leaving corporate jobs for the unpredictability and profits of small business ownership.
In a notable shift in professional trends, younger individuals are increasingly turning their backs on traditional 9-to-5 jobs, embracing opportunities in small businesses that promise both autonomy and profitability. Among these "corporate refugees" are Nicole Rizzo and her husband, David, who bought Die Cleaning Equipment, an aluminum machinery firm located in Phoenix.
Nicole Rizzo was drawn to the business not only because it was operated by a married couple but also because it represented an intriguing opportunity to venture into a field she had not previously explored. Initially perplexed by the company’s name—leading her husband David to imagine it involved cleaning products—they soon learned that the firm specialized in creating machines that clean aluminum extruders. These machines serve critical manufacturing purposes, shaping aluminum into components used in automobiles, medical equipment, and more.
Previously, Steve and Kristin Smith, the original owners, struggled to establish this specialized niche. As the couple approached retirement, they dreamed of replacing their bustling work environment with laid-back travels in their Airstream trailer. Their exiting from the business coincided with an influx of older owners looking to retire, creating a "silver tsunami" of business opportunities.
Despite their lack of experience in the aluminum sector—Nicole had a background in local government and David in corporate farming—the Rizzos found inspiration on a visit to the Smith’s shop. Nicole described the machinery as the "coolest thing" she had ever encountered. After purchasing Die Cleaning Equipment for approximately $600,000 in June 2021, the Rizzos have successfully navigated the challenges of small business ownership and recouped their initial investment in under four years.
As more young professionals seek meaningful engagement outside the rigid confines of corporate structures, stories like that of the Rizzos highlight the potential and fulfillment found within unglamorous yet essential small businesses.