Tech giant Google has made headlines by abandoning its diversity, equity, and inclusion (DEI) recruitment targets, marking a significant policy change that aligns it with several other major firms. Following an annual review of corporate strategies, Google has opted to reevaluate its DEI programs, including its previously aggressive recruitment goals aimed at increasing representation among underrepresented groups. This decision comes in the wake of growing pressure from political and business circles pushing for a rollback of DEI initiatives.
Google Abandons Diversity Hiring Goals Amid Corporate U-Turn

Google Abandons Diversity Hiring Goals Amid Corporate U-Turn
In a controversial shift, Google joins other major US companies in dropping diversity recruitment objectives.
The shift has drawn attention as the company had once been an advocate for such policies, particularly post-2020 after the murder of George Floyd sparked widespread calls for corporate accountability. In an earlier commitment, Google aimed for a 30% increase in leadership representation from underrepresented groups by 2025, effectively doubling the number of Black leaders in its ranks. However, the language affirming its commitment to DEI has been notably omitted from its most recent investor report.
Google is not alone in this retreat; major corporations like Meta, Amazon, and Walmart have also begun to abandon similar DEI initiatives amid a backlash against these policies. In contrast, Apple's board has recently pushed back against efforts to eliminate its diversity programs. This corporate shift has been influenced significantly by the return of former President Donald Trump, who has ordered federal agencies to discard DEI initiatives. With opposition growing against diversity policies, major companies face mounting scrutiny over the implications of such programs on corporate performance and risk management.
As organizations navigate this tumultuous landscape, the future of diversity initiatives in corporate America remains uncertain, raising questions about the commitment of these firms to fostering inclusive workplaces.
In other news, the retail chain Target is facing legal action from shareholders over claims it misrepresented the risks associated with its DEI policies, further highlighting the tension surrounding these issues. The changes at Google and other companies reflect a broader realignment as they respond to societal and political pressures concerning diversity and inclusion.
The implications of this trend could resonate throughout the corporate sector, influencing future policies and practices around diversity recruitment.
Google is not alone in this retreat; major corporations like Meta, Amazon, and Walmart have also begun to abandon similar DEI initiatives amid a backlash against these policies. In contrast, Apple's board has recently pushed back against efforts to eliminate its diversity programs. This corporate shift has been influenced significantly by the return of former President Donald Trump, who has ordered federal agencies to discard DEI initiatives. With opposition growing against diversity policies, major companies face mounting scrutiny over the implications of such programs on corporate performance and risk management.
As organizations navigate this tumultuous landscape, the future of diversity initiatives in corporate America remains uncertain, raising questions about the commitment of these firms to fostering inclusive workplaces.
In other news, the retail chain Target is facing legal action from shareholders over claims it misrepresented the risks associated with its DEI policies, further highlighting the tension surrounding these issues. The changes at Google and other companies reflect a broader realignment as they respond to societal and political pressures concerning diversity and inclusion.
The implications of this trend could resonate throughout the corporate sector, influencing future policies and practices around diversity recruitment.